Negative
online reviews are like slow poison. They slowly kill your business.
How negative reviews can kill your business – you will be thinking
now? See, they can compel your prospective buyers to change their
minds about your products. When they seek information about your
products, they would see negative
reviews
if they appear on the first or second page of the search results, the
reviews would create a suspicion in their minds. Once suspicion would
house in their minds, they would start thinking about other option
since no one wants to buy a product from any company about which he
has suspicion in his mind.
Who
posts negative reviews? Of course, it is your unsatisfied who post
negative reviews against your products in order to pacify their
anger. Why do they post negative reviews? It is because they don’t
find a platform to communicate with you and express their
dissatisfaction, forcing them to use to express their
dissatisfaction. So, if you provide a platform where they can express
their dissatisfaction and their words are listened to sincerely and
they are promised to help in their concern, then for sure they would
not have to go online to post their concern.
I
don’t think it is such a big task that you cannot do. You can do
this, even if you are a small
business
house. You will not have to spend a big amount for this. Just hire a
customer care professional and provide a toll free number to your
customers. If you provide quality products, number of unsatisfied
customers would be very less. So, one professional would easily
manage everything. If you think that you cannot provide toll free
number and you cannot afford a customer care professional, I would
advise you to provide your customers an email id using which they can
reach you. When any customer would have any concern, he would email
his concern to you and you can reach him whenever you find some free
time. Their email to you will lessen the incivility in their heart
about your products and your sensible reply to their query will
completely erase the same.
